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Innovation and Go-to-Market Strategies for Active Lifestyle Brands


Graphite specializes in creating Go-To-Market plans for active lifestyle brands. Mike Valvano, the principal of Graphite, has over twenty years of experience building product, marketing and distribution plans for the most innovative outdoor sports and cycling companies.

Our Go-To-Market model brings together all the commercial functions - sales, marketing, brand management, pricing and consumer insight - to drive the bottom line. We'll help you figure out what to sell, how to sell it and who to sell it to.

With offices in Colorado and New York, we can be reached via phone at +1 (303) 588-5078 or email us at For the most up-to-date Graphite news, go here.


The results of the GRAPHITE approach are demonstrated in our past work.
Click on a client logo below to view an individual case study.